Margin Optimization
Result: Automation built into software enabled 60% reduction in services & onboarding staffing, remaining staff moved to South America location at ⅓ of US based costs, Rolled out phase one of increased pricing to core subscribers with minimal churn impacts.
Company C was having trouble creating value as they scale. We identified AI product innovation and offshoring as opportunities to scale more efficiently.
Onboarding: Automated 70% of onboarding process which eliminated 50% of human cost of onboarding customers and increases time to value by 80%. By increasing time to value customers are proven to have 50% higher contract values over the life of their subscription.
Customer Service: Automated 70% of customer service interactions and outsourced the remaining 30% overseas to a cheaper though still highly skilled location. This reduced cost to serve a customer by 80% while maintaining the highest service level.
Product: Build improved core product functionality through AI Innovation which increases the value proposition to the customer allowing for increased price structure.